We had a Board meeting this week, and the subject of marketing plans came up. Realistically we haven't revisited ours for a couple of years, and it's something we're going to do very soon. Since we last wrote one Web 2.0 has come into its own with a whole new raft of marketing options such as Twitter and Facebook, and a real advancement in internet pull technology. Watch out! We'll come up with great new ideas for helping our members.
But this is about you. How are your marketing and business plans? When was the last time you looked at them? If you're a small business owner, they're probably the last thing on your mind. You're too busy with everyday work and satisfying your clients; you know you should revisit them at some point and see if they're still relevant, but really, there are more important things to do. Right?
Wrong, actually. Your business plan and marketing plan should drive what you do, and should be revisited on at least an annual basis. Maybe you're servicing different clients to last year. Maybe your main competitors have changed. Maybe the tenor of your business has changed. Whether you're a restaurant owner or in retail, or a service provider such as an accountant, dust off those plans and see how they compare to what you are actually doing these days, both financially and figuratively.
If you need help setting plans and goals, or working out just what it is you want to achieve, we have members in the Forum who can help you. And if you don't have a business or marketing plan, then you definitely need to talk to these members. These people coach other business people, and can help you realise a lot about yourself and the business you're in. We have a range of business coaches from large organisations to one person operations, and these coaches could help you turn a blah year into a great profit year, or help you take your business to the next level. Most of them don't charge for an initial chat (I can't be sure as I haven't asked all of them), but what have you got to lose? Any fees are a business tax deduction, and it's a win/win situation. You get the guidance to build a brighter future for your business, and in return you're giving business to a fellow member, which is what we're all about.
Check out our directory for consultants and business coaches who can help your business soar: http://www.rydebusiness.com.au/directory/business.html
In addition, we have some excellent workshops planned for this year to get you motivated and get your business flying. Stay tuned!
